< < < < < < <The Notebook | Amona Ayoola < < <AMONA AYOOLA < <Home < <Work < <About < <Connect < < <Deep Thoughts & Insights <The Notebook. < Product marketing, GTM strategy, zero-dollar growth, and everything< I'm learning by building in public. No fluff. No generic advice. < <1 POST < < < <FEATURED <March 2026 — GTM STRATEGY <Why Zero-Dollar Marketing <Isn't a Budget Problem. It's a...

< <Every founder I talk to frames zero-budget marketing as a constraint. That framing is completely wrong. Zero-dollar isn't about the absence of money. It's about the presence of a specific kind of discipline most marketers have never been forced to develop.